Choc Lit have been nominated for an award for innovation in publishing at the forthcoming Festival of Romance. The publisher began bundling ebooks with their paperbacks over a year ago, making them available to all, no matter where purchased. “We want all our customers to benefit,” said MD Lyn Vernham, during a week in which various industry players have been announcing single channel ebook bundling. “From a small Indie to a High Street chain whether in the UK or overseas all our customers receive the same offer.”
Since launching their first novel, The Importance of Being Emma in 2009, all Choc Lit’s titles have been available as ebooks. For the first three years of trading Choc Lit published in paperback as well as ebook. But the declining print market has seen Choc Lit respond by moving to a digital first model to support new authors who do not already have an established readership. Debuts are now launched digitally before being released in print.
It has also been Choc Lit’s willingness to take on new authors, in the context of a cautious market, which has also marked them out for previous awards in innovation. The majority of debut authors published by Choc Lit have gone on to publish more books with them. With more bookshops disappearing, print costs increasing and the demand for digital books rising, Choc Lit will seek to be at the forefront of developments in ebook sales and distribution.